Berlin Fashion Week Struggles to Find Right Format - WWD
BERLIN — The main theme at Berlin Fashion Week this season was Berlin Fashion Week — or, rather, its future. Constant changes and a difficult German apparel market have created challenges to maintaining the city’s relevance as a fashion platform for the domestic industry.
The myriad of events, running from July 1 to 5, painted a picture that reflected the city’s ongoing struggle for direction. Besides Mercedes-Benz Fashion Week at the main venue E-Werk, multiple side events, six trade shows and an additional new business-to-consumer format, running through the weekend until July 7, again made it difficult for visitors to navigate.
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