Bridging the gap and connecting the Sumter community with the fashion industry, model agency and magazine owner Donna "Bellah" Anderson brings the fashion world back to her roots to educate and inspire the community with Sumter's second-annual fashion week.
"I'm from Sumter, and I love the area," Bellah said. "Sumter has grown tremendously, and this was something it didn't have."
Born and raised in Sumter, Bellah resides in Columbia, where she runs Bellah Modeling Agency and Bellah Affaire Magazine. She also does a multitude of fashion shows in South Carolina and Charlotte.
"I love fashion, and I just thought bringing something different to Sumter, like our fashion week, is exactly what you'd see in New York, Charlotte and Atlanta," Bellah said. "I get people to come in from New York, Florida, Georgia and Charlotte, and they all bring their designs to the runway."
Sumter's Fashion Week is a four-day event - which began Wednesday and ends today - that shows how fashion is more than just clothing. It's a movement, feeling and expression.
On Wednesday, fashion week kicked off by introducing the Top 10 Fashion Icons of Sumter at Elephants and More.
"We always start with this event, and we get a boutique to come in and partner with us," Bellah said.
She partnered with Tina Calhoun, owner of Elephants and More and Audri J's Boutique, for this year's fashion week.
For Wednesday's event, fashion week participants nominated who they thought were the big fashionistas in Sumter and the surrounding areas. Nominations lasted from January to June, and then people voted who was most fashionable out of those nominated from July to August.
Of those nominated, the 10 fashionistas with the highest votes were announced as the Top 10 Fashion Icons of Sumter at the kickoff and presented with an award.
The winners: Tegan Riechers, Ver'Lita Green, Melissa Simmons Stinnett, Queen Pearson, Lawrence McNeil, Alisha Barker, Tiffany Eli, Burisha McKenzie, Heather Boseman Tickel and Nikki Kershaw.
Thursday's event was the Kids Beauty Spa Fashion Day, where young participants get to enjoy a spa day at Audri J's Boutique.
Friday is the model and designer meet-and-greet, where participants get to mingle and have fun at Red Dot Hookah Lounge.
The grand finale of fashion week is today, when two fashion shows will be presented at USC Sumter's Nettles Auditorium.
Doors will open at 5 p.m. and the event will begin at 6 p.m. Tickets for the show are on sale online for general admission, $25, and VIP, $35. Tickets will cost more at the door on Saturday.
For more information or to purchase tickets, visit sumterfashionweek.com.
https://www.theitem.com/stories/sumter-native-returns-to-host-second-annual-fashion-week,332795
2019-08-31 09:16:03Z
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