As more individuals embrace conscious consumerism and a cleaner, greener lifestyle, fashion is rising up alongside food as an industry ripe for reform. Meg and Komie Vora are the cofounders and designers behind Delikate Rayne (DR), a fairly made, eco-friendly, cruelty-free women's label that produces in limited quantities to ensure zero waste. These sisters are determined to disrupt their $621 billion industry by redefining luxury as sustainable, ethical, and animal-free. They have been featured broadly in the press, and in 2015, their company won "Outstanding Vegan Creative" in the Vegan of the Year Awards. In addition, the Voras have been actively involved in fundraising for PETA, The Animal Hope and Wellness Foundation, and other animal-related causes.
Meg and Komie Vora are the founders of Delikate Rayne.
Kalie JohnstonBorn in the USA to parents who immigrated from East India, the Vora sisters were raised vegetarian by a Jain father and Hindu mother who instilled in them a deep respect for animals and a sense of purpose found through compassionate and ethical living. Now, they’re attempting to bring those values to the still-traditional luxury fashion industry by taking animals out of the equation and treating their workforce well. “We are disrupting the fashion industry by being a voice for the voiceless and by redefining luxury through our designs and advocacy,” says Meg Vora. “We take pride in teaching others about the role cruelty plays in fashion, not from just an animal standpoint but also in terms of the effects it has on humans and our planet.”
The Vora sisters say their goal with DR has been to produce stylish, cool clothes that also have meaning. “We stand for empowerment, courage, advocacy, breaking norms and barriers, being fearless and animal friendly,” says Komie Vora. “Your choice of wardrobe can actually make a difference in the world.”
Their upbringing has played a huge role in their career and life purpose, the Vora sisters emphasize. Jainism teaches that people should do no harm to any living being. Hinduism has deep roots in compassion and non-violence, as well. Followers of both religions are vegetarian. On top of those core values inherited from their parents, Meg Vora always was attracted to entrepreneurship and the way it allows you to innovate and take control of your destiny. So, starting a company, coupled with the idea of doing “something good,” appealed to her.
Raised vegetarian, the Vora sisters are committed to making fashion animal-free.
Kalie Johnston“Ever since I was little, I felt like an outcast,” says Komie Vora. She and her sister were the only vegetarians in their school. Furthermore, she grew up with severe eczema and therefore didn't want anyone seeing her skin. “So here I was, a kid that never talks, doesn't eat meat, and has a skin disorder. I thought once I got older things would change, but instead I felt even further apart.” To cope, she developed an interest in art and began writing poetry. She and her sister also developed an urge to design. What began as ripping apart old t-shirts soon turned into having actual dresses, skirts and blouses they had designed custom-made on trips to India.
“Looking back now, I understand that the things that made me feel left out or an outsider were actually my golden treasures, ” Komie Vora says. “If I never had eczema, I wouldn't have been exposed to how dairy was contributing to my flare-ups. If we weren't raised with our parents’ religious beliefs, we wouldn't have understood compassion so early on in life. Like Steve Jobs said, sometimes you need to go backwards to connect the dots. Our purpose has always been in front of our faces.”
The Vora sisters feel blessed that veganism and eco-consciousness have become more mainstream in recent years. Many people have begun to make the connection between compassion and cruelty when it comes to food, but that process is taking longer when it comes to fashion. They still tend to perceive luxury as synonymous with animal-derived textiles, including wool, silk, fur, and leather. This is the never-ending challenge the sisters work daily to overcome. They enjoy using Delikate Rayne as a platform to bring even greater awareness to issues of animal cruelty and environmental consciousness.
The Vora sisters feel passionate about bringing their eco-conscious message to the world.
Kalie Johnston“The great reward of our career is being able to pass our knowledge and facts about how we can collectively do better together on to others,” says Meg Vora. “No matter what race, religion, or ethnic group you are a part of, we have to come together as a whole to preserve our planet or there is going to be nothing left and we will have no one to blame but ourselves."
“With fashion being such a superficial industry, we are showing people that you can actually contribute to changing the world based on simple purchases you make, ” adds Komie Vora. “Just look at what happened with fur. It used to be considered one of the most luxurious fabrics in the world. But now most fashion houses have pulled the plug on it. How amazing is that?”
To other young people looking to align their career with their life purpose, Meg Vora recommends figuring out what makes you feel good. Then ask, what can I contribute to make others feel good, too? “In this space, you will feel limitless. You will feel hopeful. That is when you will know what your purpose is.”
Komie Vora advises you to listen to your intuition. “Trust that little things you didn't understand or that made you feel different will connect later in life. Being you is the ultimate superpower. Never give up on writing the story of your life.”
https://www.forbes.com/sites/meimeifox/2019/06/26/the-vora-sisters-on-why-the-future-of-fashion-is-cruelty-free/
2019-06-26 13:04:03Z
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