Although it would be difficult to classify Victoria's Secret as a fashion brand, given its product offering (run-of-the-mill underwear usually adorned with an inordinate amount of glitter or crystals), in 2010 up until the last few years, the brand billed its annual catwalk events as "the most popular fashion show in the world". Famed for its Angels, which have included Tyra Banks, Heidi Klum, Gisele, Rosie Huntington-Whiteley, Karlie Kloss and Lily Aldridge, the label was used by many models as a way of elevating their careers. Its shows, which focused on women's bodies rather than clothes, were more widely covered and more adoringly than any other fashion brand.
As women's voices became louder in the past few years with the rise of the Time's Up and #MeToo movements, the vision of beauty offered by Victoria's Secret became outdated. Criticisms of the brand increased - its racism, veneration of one singular body type and the objectification of women - and the public turned elsewhere, namely to more body-positive brands including US label Aerie and Rihanna's Savage x Fenty. In 2019, the Victoria's Secret cancelled it show, after its 2018 catwalk event received its lowest ratings on record.
The brand's controversies have been numerous. In 2018, then-chief marketing officer Ed Razek came under fire after he said that he would never cast a transgender model in the show. He also insisted the public has "no interest" in the inclusion of plus-size models. L Brands, the company that owns VS, also attracted negative publicity thanks to founder Les Wexner's friendship with the late US financier and convicted sex offender Jeffrey Epstein. Wexner enlisted Epstein as an advisor, but cut ties with him in 2007.
The business is currently reviewing its image, but a lot will need to change for Victoria's Secret to ever regain its popularity.
https://www.harpersbazaar.com/uk/fashion/g30253799/10-fashion-moments-of-the-decade/
2019-12-18 11:41:00Z
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