We all know by now that buying too much is ruining our planet. If you, like us, love fashion but want to become greener with your shopping habits, then rental could be for you. Many businesses are offering great brands and styles to rent instead of buying, which is a more sustainable way to shop.
"Rent, Reduce, Repeat." Rotaro's message is simple, yet to the point. It offers with same-day-delivery on cult designer labels whose sustainable practices are always at the forefront. Co-founder Georgie Hyatt explained in a statement: "Luxury fashion is now heading more towards access than ownership. With the climate crisis rising, people are becoming more aware of the detriment the fashion industry has on the environment and curbing over-consumption of fashion."
Cocoon is making accessorising a whole lot easier and greener. Fashion's most sought-after bags are available to rent via its online platform for as long as you like, from Bottega Veneta to Chanel, Jacquemus to Prada - meaning you'll be able to accessorise with the biggest brands for a fraction of the cost.
Hurr adapts the same sharing aspect that has made Uber and Airbnb so successful - just focusing on your wardrobe instead. It puts a social spin on rental fashion; users can chat with their lenders or renters to hear their styling tips or how the item fits in real-life.
By Rotation was launched last year, after founder Eshita Kabra-Davies had an eye-opening trip to her motherland Rajasthan, India. She wanted to help style-conscious people rethink their environmental footprint, so By Rotation was born. Its handy mobile app allows its customers to lend and rent in less than two minutes, making rental even more accessible.
Higher Studio warns the seriousness of the climate emergency we find ourselves in. It's selective about which designers it collaborates with, making sure that each label makes a credible difference towards sustainability. "We are a community of fashion creatives, designers and users that seek to defy a system that's leading us to extinction," Higher Studio's site reads.
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